About Sturgis Motorsports

Welcome to Sturgis Motorsports

We are the only year round full-service powersports dealership in legendary Sturgis, South Dakota. Our motorcycle dealership is located in the beautiful Black Hills where there are some of the best roads for riding. We are proudly serving South Dakota, Montana, North Dakota, and Wyoming. We’re a short ride away from Rapid City, Spearfish, Deadwood, and Gillette, but whether you live in Sheridan WY, Billings MT, Sioux Falls SD, or Bismarck ND we want to be your motorcycle – snowmobile – ATV/UTV dealership of choice.

At Sturgis Motorsports we are powersports enthusiasts, and we are excited to help you experience the fun and adventure that a quality Yamaha, BMW, Suzuki, Arctic Cat®, or Husqvarna®can bring into your life! Not only do we have an extensive inventory of new and used motorcycles, ATV/UTVs, and snowmobiles, but we also have a huge selection of parts and accessories to customize your ride.

We value the opportunity to create a long-term relationship with our customers, and we do that by making sure to exceed your expectations. We strive to create the perfect motorcycle experience for you. We prefer the traditional approach to owning and riding a new Yamaha, BMW, Suzuki, Arctic Cat, Husqvarna Motorcycle, Moto Guzzi, or Textron Off-Road. We believe in working one on one with you, our customer, in a no-pressure environment. We treat you as we would expect to be treated if the roles were reversed. With over 150 years of combined experience in the powersports industry, and over 250 years of combined riding experience, we genuinely know what makes the wheels go round! So, for a good old fashioned experience in the modern world of recreational vehicles, stop in and see us for good advice and honest deals!

As of May of 2022, we are excited to announce that we have joined the Vern Eide Motorcars and Indian Motorcycle Sturgis dealer family! Lauren and Matt from Indian Motorcycle Sturgis are no strangers to Sturgis and the motorcycle industry, and with them on the team we are excited to grow to better serve our customers.

Call us today at (605) 347-2636 and find out how our team can help you find the Yamaha, BMW, Suzuki, Arctic Cat®, or Husqvarna®you've been looking for! We look forward to the opportunity to serve you.

--Thanks and Good Riding--

2008 Top Regional Dealer Awarded by

American Suzuki Motor Corporation

2010 ­­Dealer of the YearAwarded by members of

the Curve Cowboy Reunion